Chivas 12 : Zero Gravity

Thumbstoppers were tasked with bringing Gen-Z flex culture into the future through the Chivas ‘Elevation’ theme.

We had to innovate to find powerful, creative routes that presented the bottle in a way that wins the feed and makes Chivas 12 feel Gen-Z relatable in high fashion culture

The Idea

Inspired by ultimate flex of space tourism, Virgin Galactic and Space-Hype we re-imagined an abstract future-forward world expressing elevation through a Zero-gravity inspired set.

We used a stunt team in a huge green screen hanger to elevate our talent and create the effect of floating in Zero gravity in space.

The Assets

Intensive post-production and CGI delivered a highly impactful social suite adopted by global markets and generating record engagement rates of over 3.5-5% on average.

Firefly

Award winning creative agency

We are building for tomorrow because tomorrow is the future and we want to make a contribution to the wonderful digital age that is awaiting us.