It is the subtleties of the flavour offerings that provide light refreshment during moments of down time, reset and calm. In Moments of stillness Firefly compliments mood and your mindset.
Raise Awareness
Refresh Firefly’s brand world to reflect its premium quality and sophisticated botanical flavour profile focusing on home consumption moments.
Change Behaviours
Focus on customers seeking refreshment in a quiet, reset moment during the day. Drive consideration of Firefly instead of flavoured water/iced tea or a sugary juice drinks in favour of something light, subtle and refreshing to complement their mood.
Shift Perceptions
“I believe Firefly is heavy, sweet, sparkling ‘evening’ drink/ alcohol replacement” to “I believe Firefly is a light, subtle, for quiet, relaxing ‘day time’ moments”.
Refresh Brand Visibility
Deliver premium 360 visibility across multiple platforms, including TV, web, social media, radio, and outdoor establishing a new strapline and tone of voice to compliment the new bottle re-stage.
We created an arresting visual concept ‘‘The living (bloom) room’ based on a meticulously designed natural, botanical oasis spilling into a contemporary living room.
Drawing inspiration from the luxury fashion brand world and contemporary interior design, we clashed the still moments of the outdoors with a contemporary living environment.
The scene opens with a room – a minimalist living space. A large window is in center view – nodding to the window of the potential new firefly packaging design – it acts as a divide between the inside and out. The glory of the outdoors has made its way into the room. Vibrant flowers have burst and flourished indoors.
The camera pans slowly towards the window, wandering though real fruits and botanicals that hang from above, appearing as though they are floating/falling as butterflies flutter majestically.
In this moment of stillness, we are submerged in the tranquility of nature.
This arresting visual concept served as the core visual for the 360 communications strategy across all major channels and platforms.
Working with renowned designer Stef Lucchesi, we brought the Bloom Room concept to life with a meticulously designed set featuring natural oasis using organic plant materials. Drawing inspiration from luxury fashion brands like Gucci and Louis Vuitton, the set featured real grass, real trees, fresh fruit (of course) and even real butterflies, spilling into the living room.
Strapline and TOV: Our ‘Bottled Stillness’ strapline was selected to lead the campaign messaging and bottle re-design whilst a luxury script was written to convey a premium luxury refreshment choice.
TV Commercials: We developed a series of TV commercials showcasing the transformation of a contemporary living room into a natural oasis directed by Cara Johnson. The visual metaphor of real grass, trees, fresh fruit, and butterflies spilling through a window represented the botanical moment of stillness enjoyed while sipping Firefly. Media agency placements included a month long booking on Sunday Brunch.
Still Photography: Collaborating with Cara Johnson, we delivered a series of beautiful stills showcasing the bottle re-stage and liquid.
Web and Social Media: We created, including short videos, stunning imagery, and engaging stories, highlighting the versatility and elegance of Firefly drinks in ‘real’ moments of stillness. We worked with influencers who showcased their beautiful homes enjoying their Firefly moments of stillness in their own space.
Radio/Pod Spots: We produced a series of radio and podcast spots featuring soothing, elegant voices describing the unique botanical blends and sophisticated nature of Firefly drinks, targeting listeners during key relaxation times.
Print and Outdoor Advertising: Our beautifully botanical digital billboards took over urban placements underground and full page print taleovers in the Stylist, Metro and Evening Standard.
Engagement
The campaign significantly boosted engagement across all platforms, with a notable increase in social media followers, shares, and interactions. The #FireflyStillmoments hashtag trended, encouraging user-generated content and community engagement.
Brand Visibility
The multi-platform approach ensured widespread visibility, with Firefly’s refreshed brand identity prominently featured across TV, web, social media, radio, and outdoor advertising. Media coverage further amplified the campaign’s reach.
Sales Impact
There was a marked increase in sales and distribution inquiries, with consumers drawn to the newly refined and elegant brand presentation.
Buying orders of Firefly increased by over 200% with brand new listings across the UK.
We are building for tomorrow because tomorrow is the future and we want to make a contribution to the wonderful digital age that is awaiting us.
