THE CAMPAIGN: #NXPERSPECTIVES
VICE enlisted the help of the hottest tastemaker creatives to assist in the content series focused on driving awareness of the new Lexus NX.
- NX-Illuminated – An exclusive video by UK Rapper Luniz
- NX-Constructed – A video installation piece by experiential artists Hellicar and Lewis
- NX-Materialised – A film focused on Technology in Fashion
ACTIVITY
Quality content = Trusted Recommendation and ‘Fomo’
Using our exclusive Champion Technology platform, Thumbstoppers built a social content format which was distributed and activated among a selected group of bloggers across the Vice Network and the VICE.COM portal.
Trusted millenial recommendation drives content views and dwell…
