THE CAMPAIGN: GIFFGAFF GUTS
To celebrate Halloween, GIF GAF staged and filmed an all white blood and guts fight in an abandoned swimming pool. The fight was filmed and cut into video content for seeding and paid promotion on Halloween night.
Thumbstoppers created a social content format which house the video and streamed curated peer advocacy, buzz and excitement surrounding the content. This stirred curiosity with new viewers and fueled engagement. The format was housed on VICE.com and seeded across the VICE influencer network.