GiffGaff

THE CAMPAIGN: GIFFGAFF GUTS

To celebrate Halloween, GIF GAF staged and filmed an all white blood and guts fight in an abandoned swimming pool. The fight was filmed and cut into video content for seeding and paid promotion on Halloween night.

ACTIVITY

Thumbstoppers created a social content format which house the video and streamed curated peer advocacy, buzz and excitement surrounding the content. This stirred curiosity with new viewers and fueled engagement. The format was housed on VICE.com and seeded across the VICE influencer network.

567000UNIQUE REACH
12INFLUENCERS
53% CONTENT DWELL
33000ORGANIC PLAYS

Award winning creative agency

We are building for tomorrow because tomorrow is the future and we want to make a contribution to the wonderful digital age that is awaiting us.