THE CAMPAIGN: #THESCENEUNSEEN
VICE’s #thesceneunscene was a video content series set in India, Japan and Mexico. The documentary series followed unusual underground movements in these cities unusual to the territory. Eg. The flourishing Dancehall Music scene in Tokyo.
Trusted millenial recommendation drives content views and dwell.
#thesceneunseen was a highly engaging, interesting series produced to an incredibly high standard. The series was share-friendly and was already making waves in the social space. Thumbstopperss social content units housed the content in 5 territories and 3 languages across desktop and mobile.
We curated and streamed the best buzz into the unit in creating a ‘FOMO’ effect and further driving Millennial engagement.