THE CAMPAIGN: #ELEKTRIKNIGHTS
#Elektriknights was a series of invite only secret parties activated in major cities around the world. The immersive nature of these experiences created a cloud of earned content and advocacy which presented an opportunity to be leveraged in the promotion of fourthcoming events.
LA party goer advocacy crosses the Atlantic to drive UK party hype.
Thumbstoppers built a social content unit which housed video content from the US executions and streamed in list of curated advocacy content from party goers in the USA recommending the event and building the hype for the London party. The ‘live’ buzz stateside, not only drove high content dwell times but generated email entries into the ballot for the secret London party.